Yi Music Suíomh Gréasáin by Manye Xu is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Gréasáin Competition Category.

Cré-umhaGréasán· 2020

Yi Music Suíomh Gréasáin

by Manye Xu

Client: Xu Manye

Duais Cré-umha A' Design Award Winner in Gréasán Category

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Verified Award Winner

Verify Award Status for #101416

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Music Suíomh Gréasáin

Is suíomh gréasáin é Yi Music atá deartha chun ceol agus cultúr mhuintir Yi, mionnáisiún in iardheisceart na Síne, a chur i láthair. Tá na deilbhíní ar an suíomh bunaithe ar phatrúin agus ailtireacht traidisiúnta Yi. Úsáideann an leathanach baile ciorcal glas chun an ghrian agus an ghealach a léiriú, ar a bhfuil áit thábhachtach i gcreideamh mhuintir Yi. Is féidir le cuairteoirí éisteacht le hamhráin ó amhránaithe Yi agus póstaer ceoil pearsanta a chruthú le comhroinnt. Míníonn leathanach staire uirlisí traidisiúnta agus a bhfuaimeanna, tástálann leathanach cluiche scileanna éisteachta, agus cuireann siopa ar líne albaim ar fáil.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yi Music Suíomh Gréasáin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yi Music Suíomh Gréasáin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yi Music Suíomh Gréasáin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Dimensions & Packaging: Website interface design, designed by photoshop and illustrator.
Tags: Yi nationality, Yi music
Production Technology: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Design Challenge: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Research: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Inspiration: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Project Duration: Guangzhou, China
Operation Flow: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Patents: NONE
Team Members: Xu Manye
Image Credits: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.