Winter Navel Pacáiste Oráiste by Chao Xu is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.
Cré-umhaPacáistíocht· 2020
Winter Navel Pacáiste Oráiste
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
Duais Cré-umha A' Design Award Winner in Pacáistíocht Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Pacáiste Oráiste
Tá an dearadh chun an cabhlach oráiste, ainmnithe geimhridh, a tháirgtear ó fheirm orgánach a chur chun cinn. Cuimsíonn an pacáiste dhá mhéid boscaí cairtchláir, cárta faisnéise, clúdach le haghaidh scafa oráiste. Ní féidir cabhlach an gheimhridh a phiocadh ach tar éis baisteadh na gceithre shéasúr. is é dúshlán an dearaidh tábhacht an ghnáthaimh fáis fhada agus an fhoirm dhifriúil de chrann oráiste a léiriú le linn ceithre shéasúr ar an bpacáiste. Chruthaigh an fhoireann deartha líníocht a bhí spreagtha ag an scéal faoi jack agus beanstalk. Béim ar an gcoincheap comhchuibheas idir an dúlra agus an cine daonna.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Winter Navel Pacáiste Oráiste Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Winter Navel Pacáiste Oráiste ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Winter Navel Pacáiste Oráiste riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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