Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán by Min Huei Lu

Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Gréasáin Competition Category.

Cré-umhaGréasán· 2021

Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán

by Min Huei Lu

Client: Academy of Art University

Duais Cré-umha A' Design Award Winner in Gréasán Category

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The Design

About Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán

Chruthaigh an dearthóir tionscadal féile scannán hipitéiseach chun scannáin Alfred Hitchcock a cheiliúradh a bhfuil obsession bunúsach acu le voyeurism. Leanann an dearadh snáithe ina n-eascraíonn carachtair neamhchomhlíonta íospartaigh, rud a thugann mothú úinéireachta dóibh, sa deireadh, spreagann cumhacht dorcha an voyeur chun dúnmharú. Tá na heilimintí amhairc, comhéadan úsáideora, agus taithí úsáideora deartha go léir ó pheirspictíocht voyeur. Mar voyeurs, mothaíonn an lucht féachana go bhfuil baint acu leis na himeachtaí ar an scáileán.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Obsessive Love Gréasáin É Suíomh Gréasáin Féile Scannán riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu