Yanjing White Beer Pacáistíocht Beorach by Gen Xu and Feihu Han

Yanjing White Beer Pacáistíocht Beorach by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2021

Yanjing White Beer Pacáistíocht Beorach

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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View at A' Design Award Press Release Award Badge

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The Design

About Yanjing White Beer Pacáistíocht Beorach

Is dearadh pacáistíochta é Yanjing White Beer do bheoir bhuidéalaithe agus channaithe. Comhcheanglaíonn na grafaicí tagairtí cultúrtha Síneacha agus Gearmánacha, agus na dathanna tarraingthe as éide peile Gearmánach agus íomhánna braich agus hopaí mar ómós don Ghearmáin, tír thionscnaimh na beorach bán. Cuireann painéal teidil i gcruth sciath béim ar ainm an táirge agus coinníonn sé an leagan amach cothromaithe. Leanann an cannaí méid gnáthbhoise láimhe chun greim daingean a chinntiú, agus is féidir an buidéal caolaithe a bhreith ag airde ar bith. Tá an buidéal déanta as gloine in-athchúrsáilte agus an canna as alúmanam in-athchúrsáilte.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yanjing White Beer Pacáistíocht Beorach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yanjing White Beer Pacáistíocht Beorach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yanjing White Beer Pacáistíocht Beorach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu