City Ambassadors School Féiniúlacht Branda by Tanya Dunaeva

City Ambassadors School Féiniúlacht Branda by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2022

City Ambassadors School Féiniúlacht Branda

by Tanya Dunaeva

Client: Tanya Dunaeva

Duais Airgid A' Design Award Winner in Grafaic Category

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Colors

The Design

About City Ambassadors School Féiniúlacht Branda

Tá scéalta suimiúla i bhfolach taobh thiar de gach cas de na seanshráideanna agus ní féidir an Chathair a cheangal le haon tacar íosta siombailí inaitheanta. Agus é ag déanamh staidéir ar an gcathair, aimsíonn ambasadóir na todhchaí í as an nua, mar a aimsíonn mac léinn primer ar scoil. Chun an fhéiniúlacht a thógáil, roghnaíodh réiteach clóghrafaíoch, bunaithe ar phrionsabal an eicléicteachta clóghrafaíoch: an script Sean-Náisiúnta, trasnaithe le script cursive agus clónna inaitheanta na n-ealaíontóirí avant-garde. Tá an scéim dathanna dearg laconic-geal.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh City Ambassadors School Féiniúlacht Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh City Ambassadors School Féiniúlacht Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh City Ambassadors School Féiniúlacht Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator