Scentwalk Feidhm: Aitheantas Corparáideach by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Feidhm: Aitheantas Corparáideach by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2022

Scentwalk Feidhm: Aitheantas Corparáideach

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Duais Airgid A' Design Award Winner in Grafaic Category

36,988

Verified Award Winner

Verify Award Status for #126459

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Feidhm: Aitheantas Corparáideach

Scentwalk ná aitheantas corparáideach coincheapúil do chuideachta amach anseo a bhaineann as agus a stórálann cuimhní i bhfoirm bolaidh. Is giorrúchán ar ainm na branda é an lógó agus tá sé tógtha ó smaointe faoi mhóilíní bolaidh, sonraí, eastóscadh, bailiú agus siúl. Úsáideann an scéim dathanna scragall airgid holagrafach, ábhar a bhfuil cuma airgid air ach a fhrithchaitheann dath sa solas, ag macalla an smaoinimh go bhfuil gás gan dath ach gur féidir leis mothúchán a chruthú. Tá an marc dinimiciúil agus tá fuaim ar leith ceangailte leis. Díríonn póstaeir agus táirgí gaolmhara ar an bhféin, ar pháirtithe, ar an teaghlach agus ar chairde.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Scentwalk Feidhm: Aitheantas Corparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Scentwalk Feidhm: Aitheantas Corparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Scentwalk Feidhm: Aitheantas Corparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.