Buddy Workwear Feidhm: Aitheantas Branda by Pilotfisch GmbH and Co. KG

Buddy Workwear Feidhm: Aitheantas Branda by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.

AirgeadFógraíocht· 2022

Buddy Workwear Feidhm: Aitheantas Branda

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Duais Airgid A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About Buddy Workwear Feidhm: Aitheantas Branda

Is aitheantas branda é Buddy Workwear a cruthaíodh do mhonaróir éadaí oibre sa Ghearmáin. Is é an t-ainm Buddy croílár an aitheantais agus tagann sé ó sheanainm na cuideachta. Feidhmíonn dúghorm mar an bpríomhdhath agus ligeann sé do na táirgí agus do na grianghraif seasamh amach, agus úsáidtear gorm éadrom mar dhath béime agus aibhsithe. Comhlánaíonn an dá dhath a chéile mar bhuddies. Tacaíonn clóghrafaíocht shoiléir agus focail shimplí le dearcadh díreach an bhranda. Cuirtear an t-aitheantas i bhfeidhm ar bhróisiúir chlóite, ar shuíomh gréasáin, ar fhíseán agus ar fheachtas meán sóisialta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Buddy Workwear Feidhm: Aitheantas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Buddy Workwear Feidhm: Aitheantas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Buddy Workwear Feidhm: Aitheantas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster