Shadlee Príomhfheidhm: Pacáistíocht Sú by Mohammadreza Eslamparast

Shadlee Príomhfheidhm: Pacáistíocht Sú by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2022

Shadlee Príomhfheidhm: Pacáistíocht Sú

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Shadlee Príomhfheidhm: Pacáistíocht Sú

Is éard atá i Shadlee ná sraith pacáistíochta sú a cruthaíodh do ocht mblasanna torthaí, lena n-áirítear anann, mangó agus silín géar. Tomhaiseann gach cartán 45 mm ar leithead, 45 mm ar doimhne agus 130 mm ar airde. Tarraingítear na grafaicí de láimh i stíl chiúbachais, ansin scanáiltear agus cuirtear i gcrích iad ar ríomhaire. Úsáidtear dathanna réidhe toisc nach gceadaíonn an modh priontála flexography grádáin. Taispeánann gach pacáiste aghaidh fantaise le sonraí ar nós duilleoga, torthaí, uirlisí ceoil nó míreanna spóirt. Baineann dath gach pacáiste lena bhlas.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Shadlee Príomhfheidhm: Pacáistíocht Sú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shadlee Príomhfheidhm: Pacáistíocht Sú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Shadlee Príomhfheidhm: Pacáistíocht Sú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.