It Is In Your Genes Féiniúlacht Dhinimiciúil by Bianka Foldi and Robert Valoczi

It Is In Your Genes Féiniúlacht Dhinimiciúil by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

It Is In Your Genes Féiniúlacht Dhinimiciúil

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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The Design

About It Is In Your Genes Féiniúlacht Dhinimiciúil

Cruthaíodh an fhéiniúlacht branda seo le haghaidh seirbhíse géinitíopála, trína bhféadfar réamhchlaonadh i leith galair ghéiniteacha féideartha a bhrath. Díreach cosúil leis an struchtúr DNA, tógadh an coincheap dearaidh freisin ar chóras cód, is é sin cóid Morse saindeartha a sheasann do litreacha na haibítre. Is féidir aon fhocal a léirshamhlú ar an mbealach seo, ag iompú lógó statach ina chéannacht dhinimiciúil. Glacann an lógó, arb é ainm an Chliaint atá scríofa ag na cóid, cruth struchtúir dúbailte-héiliceach an DNA. Seo mar a léirítear gnó an Chliaint go coincheapúil agus go radhairc san fhéiniúlacht.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh It Is In Your Genes Féiniúlacht Dhinimiciúil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh It Is In Your Genes Féiniúlacht Dhinimiciúil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh It Is In Your Genes Féiniúlacht Dhinimiciúil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon