Qinshihuang Cpa Pacáistíocht Beorach by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Pacáistíocht Beorach by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2023

Qinshihuang Cpa Pacáistíocht Beorach

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Qinshihuang Cpa Pacáistíocht Beorach

Is dearadh pacáistíochta é Qinshihuang CPA do bheoir cheardaíochta sa chatagóir China Pale Ale. Baintear úsáid as gnáthghnéithe ríshliocht Qin i gcruth an bhuidéil agus i muineál an bhuidéil, agus meabhraíonn an fhoirm cupán seaide le patrúin scamall ó thréimhsí Qin agus Han. Léiríonn bratach timpeall mhuineál an bhuidéil gurb é an táirge seo pionéir an stíl China Pale Ale. Tugann carachtar lárnach i script séala, an cló aontaithe de ríshliocht Qin, cuma thraidisiúnta chlasaiceach dó. Tá an dearadh ar fáil mar bhuidéal gloine 315 ml agus mar channa alúmanaim 550 ml.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Qinshihuang Cpa Pacáistíocht Beorach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Qinshihuang Cpa Pacáistíocht Beorach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Qinshihuang Cpa Pacáistíocht Beorach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao