Lay's x Stranger Things Pacáistíocht Bia by PepsiCo Design and Innovation

Lay's x Stranger Things Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Eagrán Teoranta Competition Category.

Cré-umhaEagrán Teoranta· 2023

Lay's x Stranger Things Pacáistíocht Bia

by PepsiCo Design and Innovation

Duais Cré-umha A' Design Award Winner in Eagrán Teoranta Category

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Colors

The Design

About Lay's x Stranger Things Pacáistíocht Bia

Is dearadh pacáistíochta bia eagrán teoranta é Lay's x Stranger Things a cruthaíodh do tháirge brioscaí prátaí. Úsáideann an pacáiste cúlra dubh le ciorcail chomhlárnacha dhearga ag gathú amach ó lógó Lay's, in ionad an bhuí gheal is gnách. Léirítear créatúr ón sraith agus a ghialla ar oscailt, agus is cosúil go bhfuil crúba ag greamú den phacáiste. Cuirtear lógó Stranger Things bunoscionn ag an mbun, ag leanúint théama an chláir. Léiríonn piobar chile lasrach agus brioscóg an blas Flamin' Hot. Díoladh an pacáiste i siopaí roghnaithe sa Téalainn.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Lay's x Stranger Things Pacáistíocht Bia Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lay's x Stranger Things Pacáistíocht Bia ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lay's x Stranger Things Pacáistíocht Bia riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release