Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste by PepsiCo Design and Innovation

Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.

AirgeadFógraíocht· 2023

Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste

by PepsiCo Design and Innovation

Duais Airgid A' Design Award Winner in Fógraíocht Category

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Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste

Is stiúideo taifeadta soghluaiste é Rockstar Spotlight Studios a cruthaíodh mar eispéireas branda do chuairteoirí agus do chónaitheoirí Venice Beach, California. Áirítear leis an suiteáil an Unplugged Mood Booth agus cuireadh i láthair é chun na blasanna nua Rockstar Unplugged a chur in aithne don phobal. Tairgeann an stiúideo áit d'ealaíontóirí atá ag teacht chun cinn, do chearrbhaigh agus do chruthaitheoirí eile chun taifeadadh a dhéanamh, smaointe a mhalartú agus inspioráid a aimsiú. Aistrítear féiniúlacht bhranda Rockstar go taobh istigh tríthoiseach, le cruthanna, dathanna agus bailchríocha an bhranda curtha i bhfeidhm ar phainéil chúir fhuaimiúla, ar dhaingneáin, ar chumhdach troscáin agus ar phainéil lógó easbhrúite.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Rockstar Spotlight Studios Stiúideo Taifeadta Soghluaiste a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release