Sogno Jewelry Design Córas Aitheantais Branda by Named Co. Creative Agency

Sogno Jewelry Design Córas Aitheantais Branda by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Fógraíochta Competition Category.

Cré-umhaFógraíocht· 2023

Sogno Jewelry Design Córas Aitheantais Branda

by Named Co. Creative Agency

Client: Sogno

Duais Cré-umha A' Design Award Winner in Fógraíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Córas Aitheantais Branda

Is córas aitheantais branda é Sogno Jewelry Design a cruthaíodh do bhranda seodra. Tá an lógó díorthaithe ó chruthanna plandaí, le cuar a mheabhraíonn gas agus sonraí tógtha ó dhuilleoga curtha le cló seiripe. Úsáidtear crann fige mar an mórmhóitíf. Is é ciorcal an eilimint eochair, agus tagraíonn sé do fháinne agus don nasc idir beirt dhaoine. Cuirtear an aitheantas i bhfeidhm ar léaráidí, dathanna, comharthaíocht, málaí siopadóireachta, taobh istigh an tsiopa agus foirmeacha ordaithe. Osclaíonn cás ciorclach an fháinne cosúil le bláth ag oscailt, agus tástáladh caoga fréamhshamhail.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Sogno Jewelry Design Córas Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sogno Jewelry Design Córas Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Sogno Jewelry Design Córas Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release