Mono Pizza Aitheantas Branda by Irina Kolosovska

Mono Pizza Aitheantas Branda by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Mono Pizza Aitheantas Branda

by Irina Kolosovska

Client: Irina Kolosovska

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Mono Pizza Aitheantas Branda

Sonraíocht: Is aitheantas branda é Mono Pizza a cruthaíodh do pizzeria sa Ríocht Aontaithe. Cuireann an ainm na focail Mona Lisa agus pizza le chéile, ag nascadh na míneáilíne le cócaireacht. Cumascann an lógó aghaidh na Mona Lisa le cruth cruinn na pizza. Tarraingítear an mharc leis an teicníc monoline agus le cruthanna grafacha rialta, ionas go moltar an dearcadh ciúin gan mionsonra míne. Ní úsáidtear ach trí dhath, agus comhlánaíonn an codarsnacht eatarthu comhdhéanamh soiléir agus íosach. Cuirtear an aitheantas i bhfeidhm ar phacáistiú pizza de 320 faoi 320 faoi 40 milimeadar, agus é priontáilte le dúigh Pantone.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Mono Pizza Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mono Pizza Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Mono Pizza Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimensions & Packaging: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Tags: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Design Challenge: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Research: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiration: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Project Duration: The project started in April 2022 and work on the branding continues to this day.
Operation Flow: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Image Credits: Irina Kolosovska