Jingting Mountain Scenic Area Aitheantas Branda le Zhejiang Gongshang University

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Jingting Mountain Scenic Area Aitheantas Branda le Zhejiang Gongshang University.

Cré-umhaGrafaic· 2024

Jingting Mountain Scenic Area Aitheantas Branda

le Zhejiang Gongshang University

Cliant: Anhui · Jingting Mountain Scenic Area

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

16,520

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152983

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Jingting Mountain Scenic Area Aitheantas Branda

Is aitheantas branda é Limistéar Radharcach Shliabh Jingting a cruthaíodh do phríomhlimistéar radharcach agus páirc fhoraoise náisiúnta i gCúige Anhui, an tSín. Tá an t-aitheantas bunaithe ar an smaoineamh maidir le taiscéalaíocht chultúrtha trí phéintéireacht, ionas go mothaítear cuairt mar a bheadh duine ag siúl trí scrollphéintéireacht. Tarraingítear radharcanna sléibhe, cruthanna pailliúin, néalta ciúine, cranna fiáine agus an leacht bán agus an tae glas áitiúil isteach sa teanga ghrafach. Tacaíonn sé ghrafaic chúnta leis an bpríomhshuaitheantas agus is féidir iad a chur i bhfeidhm i go leor comhthéacsanna. Cuireann an dearadh íomhá níos sine a raibh mealltacht theoranta aici as an áireamh agus oireann sé do na meáin dhigiteacha.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Jingting Mountain Scenic Area Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jingting Mountain Scenic Area Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Jingting Mountain Scenic Area Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Toisí & Pacáistiú: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Clibeanna: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teicneolaíocht Táirgthe: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Taighde: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspioráid: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Fad an Tionscadail: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Baill Foirne: Designer: Kan Zhao