Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Transatlantic Innovation Week Cumarsáid Imeachta le Stefan Maier-Wimmer.
IarannFógraíocht· 2024
Transatlantic Innovation Week Cumarsáid Imeachta
Cliant: U.S. Konsulat München
Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Fógraíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #153141An Dearadh
Maidir le Transatlantic Innovation Week Cumarsáid Imeachta
Is imeacht illaethúil é Seachtain na Nuálaíochta Trasatlantaí, a eagraítear ag Ambasáid na Stát Aontaithe agus ag na cúig ard-chonsalacht, a dhíríonn ar an gcomhpháirtíocht Ghearmánach-Mheiriceánach agus ar a cumhacht nuálach leathan. Faoin mana na bliana seo cruthaitheacht gan teorainn, dearadh treallóir imeachta, leathanach tuirlingthe agus tacar iomlán uirlisí meán sóisialta do chomhpháirtithe an imeachta. Comhcheanglaíonn príomhfhíseán an imeachta an mana le coincheap na comhpháirtíochta mar an teachtaireacht fhoriomlán.
An Aitheantas
Maidir leis an Duais Iarainn A' Design Award
Bhuaigh an dearadh Transatlantic Innovation Week Cumarsáid Imeachta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Transatlantic Innovation Week Cumarsáid Imeachta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Transatlantic Innovation Week Cumarsáid Imeachta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Clibeanna
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Teicneolaíocht Táirgthe
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Dúshlán Deartha
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspioráid
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Fad an Tionscadail
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Sreabhadh Oibríochta
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Baill Foirne
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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