Taste of Springtime Pacáistíocht Baijiu by Wei Li

Taste of Springtime Pacáistíocht Baijiu by Wei Li is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2024

Taste of Springtime Pacáistíocht Baijiu

by Wei Li

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #153131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taste of Springtime Pacáistíocht Baijiu

Is dearadh pacáistíochta é Blas an Earraigh do bhaijiu, biotáille traidisiúnta Shíneach. Cuireann an fhoirm gloine ghainimh i gcuimhne duit, cruthaithe trí dhá bhuidéal bheaga a cheangal le chéile, ceann os cionn an chinn eile, mar chomhartha ama roinnte. Ag an alt, cruthaíonn patrún inbhéartaithe fíor agus cúlra imlíne próifíl dhaonna, agus tá dhá phróifíl os comhair a chéile le feiceáil ag an mbun. Coinníonn an dá bhuidéal toirteanna beaga agus neart éagsúil, rud a thacaíonn le hól measartha, is cuma an ólann tú i d'aonar nó i gcuideachta daoine eile é. Tá an pacáiste tosaigh déanta as ábhar páipéir agus plaisteach atá inathchúrsáilte agus inmheathadh go nádúrtha.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Taste of Springtime Pacáistíocht Baijiu Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Taste of Springtime Pacáistíocht Baijiu ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Taste of Springtime Pacáistíocht Baijiu as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensions & Packaging: Width 88mm x Depth 88mm x Height 196mm
Tags: spring time, interaction, socializing, hourglass
Production Technology: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Research: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiration: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Project Duration: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Operation Flow: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Team Members: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei