Ór Grafaic · 2024
Dotline Feidhm Phríomha: Aitheantas Corparáideach
- Duais Óir A' Design Award 2024 in Grafaic
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Feidhm Phríomha: Aitheantas Corparáideach
Thosaigh an córas aitheantais seo ag cruthú struchtúr gnó cuimsitheach agus fís na cuideachta — Social Heroes chun fís na cuideachta a spreagadh dá gcliaint, dá bhfoireann agus dá n-iarrthóirí, agus do na daoine ábhartha go léir sa tionscal. Feiceann Dotline gach ball foirne a thagann le cabhrú i saol laethúil duine mar laochra. Is siombail ghrafach é an lógó de laoch ag caitheamh clóca agus ag bogadh chun cinn arna dhearadh ó na litreacha, D ó "dots" + L ó "line." De réir mar a sholáthraíonn Dotline 7 gcatagóir ghnó, tagann na lógónna i gcóras dathanna de 7 ndath a léiríonn gach catagóir ghnó clóscríofa leis an gcló-aghaidh bhranda bhunaidh.
About the Duais Óir A' Design Award
Bhuaigh an dearadh Dotline Feidhm Phríomha: Aitheantas Corparáideach Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Dotline Feidhm Phríomha: Aitheantas Corparáideach ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Dotline Feidhm Phríomha: Aitheantas Corparáideach mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
