Y Design Féiniúlacht Amharcach by Yunnan Tech and Business University

Y Design Féiniúlacht Amharcach by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2024

Y Design Féiniúlacht Amharcach

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Duais Iarainn A' Design Award Winner in Grafaic Category

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The Design

About Y Design Féiniúlacht Amharcach

Ag baint úsáide as prionsabal na seachbhreithnithe optúla ag Escher, tarraingítear ciúbóideach feadh ais Y den líne struchtúrach, agus déantar an ciúbóideach céanna a dhúbailt ar aiseanna X agus Z, ionas go mbíonn críochphointí na dtrí chiúbóideach forluíte go hiomlán, agus is féidir litir gheoiméadrach Y a fhoirmiú ar phlána teilgthe. Trí chomhcheangail éagsúla, gintear seachbhreithnithí optúla éagsúla, agus eascraítear níos mó samhlaíochta spásúla, ag cur in iúl suíomh taighde Stiúideo Y i spásanna éagsúla.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Y Design Féiniúlacht Amharcach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Y Design Féiniúlacht Amharcach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Y Design Féiniúlacht Amharcach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.