Sprouties Feidhm Phríomha: Aitheantas Branda le Studio Matte

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Sprouties Feidhm Phríomha: Aitheantas Branda le Studio Matte.

Cré-umhaFógraíocht· 2026

Sprouties Feidhm Phríomha: Aitheantas Branda

le Studio Matte

Cliant: Studio Matte

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #181183

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Sprouties Feidhm Phríomha: Aitheantas Branda

Téacs Leabhair: Is branda féir cait ón bhfeirm go dtí an cat é Sprouties, a bhfuil samhail seachadta aige atá dírithe ar dhlús cothaitheach agus ar thrédhearcacht slabhra soláthair. Is é an chéad bhranda é a chuireann féar cait úr, sárbhlasta ar fáil sna hAER. Ag bogadh amach ó chliséanna traidisiúnta thionscal na bpeataí, úsáideann an t-aitheantas amhairc coincheap den Só Nádúrtha, ag cumasc glasraí doimhne le huachtair fhíneáilte le lógó saincheaptha. Tá deilbhín cait i bhfolach sa litir i. Is é croílár an tionscadail a phacáistiú dé-fheidhme: muinchille struchtúrach pollta a athraíonn ina réad maisiúil íostach do dhearaí istigh nua-aimseartha nuair a bhaintear as an mbosca é.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Sprouties Feidhm Phríomha: Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sprouties Feidhm Phríomha: Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Sprouties Feidhm Phríomha: Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Toisí & Pacáistiú: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Clibeanna: pet, cat, wellness, premium, natural, feline, grass
Teicneolaíocht Táirgthe: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Dúshlán Deartha: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Taighde: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspioráid: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Fad an Tionscadail: 6 months, France and UAE
Sreabhadh Oibríochta: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Baill Foirne: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk