Prepd Feidhm Phríomha: Aitheantas Branda le Cansu Dagbagli Ferreira

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Prepd Feidhm Phríomha: Aitheantas Branda le Cansu Dagbagli Ferreira.

Cré-umhaGrafaic· 2026

Prepd Feidhm Phríomha: Aitheantas Branda

le Cansu Dagbagli Ferreira

Cliant: Cansu Ferreira

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

6,988

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #181178

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Prepd Feidhm Phríomha: Aitheantas Branda

Téacs an Leabhair: Ardán nuálach seachadta bia is ea Prepd a athraíonn oidis ó thioncharóirí digiteacha ina mbéilí a ullmhaítear go proifisiúnta. Díríonn a aitheantas ar aeistéitic dhána nua-aimseartha atá deartha chun réimse na teicneolaíochta bia a chur trína chéile. Ceiliúrann an branda an nasc idir cruthaitheoirí agus tomhaltóirí trí logachló cliste le friochtán i spás diúltach agus pailéad ardchodarsnachta Uaine agus Líoma. Trí ghrianghrafadóireacht léiritheach dhaonlárnach agus céimseata ghlan, athraíonn Prepd gníomh an scrollaithe ina eispéireas itheacháin inláimhsithe ardchaighdeáin.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Prepd Feidhm Phríomha: Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Prepd Feidhm Phríomha: Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Prepd Feidhm Phríomha: Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Toisí & Pacáistiú: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Clibeanna: food, app, delivery, digital, modern, colorful
Teicneolaíocht Táirgthe: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Dúshlán Deartha: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Taighde: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspioráid: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Fad an Tionscadail: 6 months, France and Saudi Arabia
Sreabhadh Oibríochta: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.