IGPizza Aitheantas Corparáideach le Emanuele Grittini & Giuseppe Liuzzo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2018 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh IGPizza Aitheantas Corparáideach le Emanuele Grittini & Giuseppe Liuzzo.

IarannGrafaic· 2018

IGPizza Aitheantas Corparáideach

le Emanuele Grittini & Giuseppe Liuzzo

Cliant: IGPizza

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #65396

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le IGPizza Aitheantas Corparáideach

Is aitheantas corparáideach é IGPizza a cruthaíodh do bhranda pizza le tabhairt leat. Tá an aitheantas bunaithe ar phatrúin a tógadh ó na cruthanna a fheictear ar phizza, agus cruthaíonn na patrúin seo uigeachtaí a úsáidtear ar fud na n-ábhar corparáideach agus i leagan amach an phointe díolacháin. Tugann carachtar pizza atá ag miongháire agus a bhfuil teanga sínte amach aige guth cairdiúil don bhranda. Tá pacáistíocht na pizza clóite le flexagrafaíocht, agus tá an bróisiúr biachláir clóite le clódóireacht scáileáin agus dathanna Pantone. Iompraíonn grafaicí na pacáistíochta téacsanna bolscaireachta agus faisnéis ordaithe freisin. Forbraíodh an t-aitheantas i gcomhar leis an gcliant trí phleanáil rannpháirteach.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh IGPizza Aitheantas Corparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh IGPizza Aitheantas Corparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh IGPizza Aitheantas Corparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Toisí & Pacáistiú: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Clibeanna: Friendly, pizza, food, colorful, funny
Teicneolaíocht Táirgthe: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Dúshlán Deartha: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Taighde: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspioráid: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Fad an Tionscadail: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Sreabhadh Oibríochta: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Baill Foirne: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo