The Sands Wine Labels Lipéid Fíona le Giovanni Murgia

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2018 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh The Sands Wine Labels Lipéid Fíona le Giovanni Murgia.

IarannPacáistíocht· 2018

The Sands Wine Labels Lipéid Fíona

le Giovanni Murgia

Cliant: Cantina Li Duni

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

19,745

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #67776

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le The Sands Wine Labels Lipéid Fíona

Chun dearadh na lipéad seo a réadú, rinneadh an taighde ar theicnící priontála, ábhair agus roghanna grafacha, in ann luachanna na cuideachta, an stair agus an chríoch inar rugadh na fíonta seo a léiriú. Tosaíonn coincheap na lipéid seo ó shaintréith na bhfíonta: an gaineamh. Déanta na fírinne, fásann na fíniúnacha ar ghaineamh na farraige díreach gearr ón gcósta. Déantar an coincheap seo le teicníc cabhraithe chun na dearaí ar ghaineamh gairdíní Zen a thógáil. Is éard atá sna trí lipéad le chéile dearadh a léiríonn misean an winery.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh The Sands Wine Labels Lipéid Fíona Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh The Sands Wine Labels Lipéid Fíona ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh The Sands Wine Labels Lipéid Fíona as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Toisí & Pacáistiú: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Clibeanna: wine, label, packaging, wine label design
Teicneolaíocht Táirgthe: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Dúshlán Deartha: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Taighde: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspioráid: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Fad an Tionscadail: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Sreabhadh Oibríochta: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Paitinní: No copyrights on this project
Baill Foirne: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Creidiúintí Íomhá: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver