WiseTribe Education Aitheantas Amhairc by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2020

WiseTribe Education Aitheantas Amhairc

by Somethink Brand

Client: WiseTribe education

Duais Airgid A' Design Award Winner in Grafaic Category

46,890

Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Aitheantas Amhairc

Is éard atá in WiseTribe Education ná aitheantas amhairc a cruthaíodh d'eagraíocht oideachais a fhreastalaíonn ar pháistí ó bhreith go dtí dhá bhliain déag d'aois. Tá fuaim an ainm bhranda Shínigh weisi cosúil leis an bhfocal Béarla wise, a bhfuil brí na smaointeoireachta ag baint leis freisin. Úsáideann an t-aitheantas teaglamaí dathanna dána agus grafaicí cúnta chun saoirse agus samhlaíocht a chur in iúl. Cabhraíonn carachtair mascotaí, lena n-áirítear fíor dhúchasach, dineasár, crann eagna agus pláinéad, le páistí ceangal a dhéanamh leis an mbranda. Cuirtear an t-aitheantas i bhfeidhm ar phóstaeir, ar theimpléid meán sóisialta, ar chártaí gnó, ar chlúdaigh litreach agus ar shuaitheantais.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh WiseTribe Education Aitheantas Amhairc Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh WiseTribe Education Aitheantas Amhairc ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh WiseTribe Education Aitheantas Amhairc a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.