Umha Taobh a-staigh · 2020
South Branch Sign Dealbhadh Taobh a-staigh Taigh-bìdh
by Tiao Ouyang
- Duais Umha A' Design Award 2020 in Taobh a-staigh
- CLIENT: Oytt Design
- Estimated Number of Design Views: 8,243
- Verification code 6BBF826318 · Verify this award
Colors
About South Branch Sign Dealbhadh Taobh a-staigh Taigh-bìdh
Is e Comharra Meur-brainse a Deas dealbhadh taobh a-staigh taigh-bìdh sreathach ann an stoidhle Hong Kong ann an Changzhou. Tha am pròiseact a' còmhdach 500 meatair ceàrnagach gu h-iomlan. Tha stuthan is dathan eadar-dhealaichte a' comharrachadh nan raointean gnìomh, agus mar sin tha tarsainnean fiosaigeach air an lùghdachadh agus tha an cruth-tomhais air a leughadh tro roinnean do-fhaicsinneach. Tha terrazzo, fiodh, leathar agus sgàthan a' cruthachadh inneach farsaing beòthail eadar-mheasgte san àite. Tha loidhnichean rèidh a' ruith air feadh nam ballachan agus mullach an t-seòmair, agus tha solais leabaichte a' soilleireachadh nam mion-fhiosrachadh grinn. 'S e an toradh àite ciùin, trìd-shoilleir le inneach sìmplidh agus caractar reusanta, nuadh.
About the Duais Umha A' Design Award
Tha South Branch Sign Dealbhadh Taobh a-staigh Taigh-bìdh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi South Branch Sign Dealbhadh Taobh a-staigh Taigh-bìdh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh South Branch Sign Dealbhadh Taobh a-staigh Taigh-bìdh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Press Kit
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
