Yic Barbecue Market Taobh Istigh Bialainne by Qing Dong

Yic Barbecue Market Taobh Istigh Bialainne by Qing Dong is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2020

Yic Barbecue Market Taobh Istigh Bialainne

by Qing Dong

Client: MET Creative Brand

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Yic Barbecue Market Taobh Istigh Bialainne

Is taobh istigh bialainne é Yic Barbecue Market a chlúdaíonn 280 méadar cearnach. Imíonn an dearadh ón siopa beiribiciú traidisiúnta trí fhéiniúlacht branda atá bunaithe ar charachtar beag dineasáir eachtrannaigh. Ag an mbealach isteach, beannaíonn figiúr atá ag caitheamh masc ocsaigine do dhaoine atá ag gabháil thar bráid agus tugann sé léiriú simplí soiléir don éadan. Cruthaíonn cruach dhosmálta scátháin síleáil leanúnach agus timpeallacht bhia dhrámatúil. Glacann píobán aslonnaithe deataigh an réimse beiribiciú cruth UFO. Roinntear na limistéir shuíocháin trí athruithe i ndath, i maisiú agus i gcruthanna troscáin seachas trí bhallaí.

The Recognition

About the Duais Umha A' Design Award

Tha Yic Barbecue Market Taobh Istigh Bialainne air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yic Barbecue Market Taobh Istigh Bialainne na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yic Barbecue Market Taobh Istigh Bialainne a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.