Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc by Youjia Gu

Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc by Youjia Gu is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc

by Youjia Gu

Client: MET Creative Brand

Duais Umha A' Design Award Winner in Grafaig Category

9,793

Verified Award Winner

Verify Award Status for #100459

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc

Téacs Leabhair: Is féiniúlacht amhairc é Margadh Barbaiciú Yic a cruthaíodh do bhialann barbaiciú. Tá an fhéiniúlacht tógtha timpeall ar fhuaim na gríoscála, arna léiriú mar Zila, a mhúnlaíonn mana an bhranda agus an córas cóipscríbhneoireachta níos leithne. Feidhmíonn carachtar beag feoiliteach darb ainm Zila beast mar mascóid an bhranda, le haghaidh ghleoite agus béal oscailte. Tugann foirmeacha ciorclacha ar nós réaltaí agus liathróidí snáithe le fios pláinéid agus spás, ag tacú le téama pláinéad barbaiciú. Tugann tónacha bánoráiste éadroma agus glas-ghorm stíl spraíúil faiseanta don fhéiniúlacht. Cuirtear an fhéiniúlacht i bhfeidhm ar fud spáis inmheánaigh 280 méadar cearnach.

The Recognition

About the Duais Umha A' Design Award

Tha Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yic Barbecue Market Feart Príomhúil: Féiniúlacht Amhairc a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Production Technology: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Design Challenge: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Research: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiration: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patents: Copyrights belong to Youjia Gu, 2018
Team Members: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Image Credits: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.