Problue Annual Posters Feidhm Phríomha: Póstaer by JBBC Branding Consultancy

Problue Annual Posters Feidhm Phríomha: Póstaer by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan Competition Category.

AirgeadDealbhadaireachd· 2020

Problue Annual Posters Feidhm Phríomha: Póstaer

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Duais Airgid A' Design Award Winner in Dealbhadaireachd Category

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Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Feidhm Phríomha: Póstaer

Is éard atá i bPóstaeir Bhliantúla Problue ná sraith póstaer clóite a cruthaíodh do bhranda tumadóireachta. Léiríonn gach póstaer aon mhúnla ag caitheamh éadaí cathrach faiseanta agus culaith tumadóireachta araon, ionas go bhfeictear an t-aistriú idir an saol laethúil agus an tumadóireacht. Cuirtear gorm liath i bhfeidhm ar an bhfear le haghaidh galántachta, agus cuirtear dearg i bhfeidhm ar an mbean. Tagraíonn na heití duaithníochta do ghluaiseacht an tsaoil uirbigh. Socraítear codarsnachtaí d'aon ghnó, mar shampla tapa agus socair, éadaí laethúla agus culaith tumadóireachta, mín agus géar. Tomhaiseann gach póstaer 420 faoi 594 milliméadar.

The Recognition

About the Duais Airgid A' Design Award

Tha Problue Annual Posters Feidhm Phríomha: Póstaer air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Problue Annual Posters Feidhm Phríomha: Póstaer na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Problue Annual Posters Feidhm Phríomha: Póstaer na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd