Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne by Jansword Zhu

Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2020

Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne

by Jansword Zhu

Client: Jansword zhu

Duais Airgid A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne

Tha Forest Food Court na ionad-bìdh suidhichte ann an togalach oifis a chaidh a dhealbhachadh leis an ailtire ainmeil Iapanach Kuma Kengo ann am Beijing. Is e 'Coille sa bhaile-mhòr' prìomh bhun-bheachd na h-ailtireachd. Thàinig am brandadh agus an ealain balla mòr 6m*150m às a' bhun-bheachd seo. Tha grafaigean taitneach agus stràcan saora a' toirt sruthadh socair, organach ach bailteil tron togalach oifis stuama. Chothromaich an dealbhachadh leth-eas-nochdail àile na h-oifis, a' seachnadh a bhith ro leanabail no ro bhòidheach.

The Recognition

About the Duais Airgid A' Design Award

Tha Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Lei Shing Hong Forest Food Court Ealain Balla agus Dearbh-aithne na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu