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Si Me Quiero Tha Dealbhadh Lìn Agus Ux by Ana Ramirez-Marta Liarte

Si Me Quiero Tha Dealbhadh Lìn Agus Ux by Ana Ramirez-Marta Liarte is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.


AirgeadLìon· 2020

Si Me Quiero Tha Dealbhadh Lìn Agus Ux

by Ana Ramirez-Marta Liarte

Client: Little Red studio

Duais Airgid A' Design Award Winner in Lìon Category

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Verified Award Winner

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Colors

The Design

About Si Me Quiero Tha Dealbhadh Lìn Agus Ux

Tha làrach-lìn Sí, Me Quiero na àite a chuidicheas le bhith nad neach fhèin. Gus am pròiseact a choileanadh, feumar agallamhan a chumail agus feumar an co-theacsa sòisealta agus cultarach a thaobh boireannaich a sgrùdadh; an ro-mheasadh aice sa chomann-shòisealta agus leatha fhèin. Chaidh a cho-dhùnadh gur e taic a bhiodh ann air an lìon agus gun deidheadh a dhèanamh le dòigh air cuideachadh gus gaol a thoirt dhut fhèin. Anns an dealbhadh tha e air a nochdadh gu sìmplidh le tònaichean neodrach a ’cleachdadh eadar-dhealachaidhean dearga gus aire a tharraing gu gnìomhan sònraichte, dathan de bhrand an leabhair a chaidh fhoillseachadh leis an neach-dèiligidh. Thàinig an brosnachadh bho ealain constructivism.

The Recognition

About the Duais Airgid A' Design Award

Tha Si Me Quiero Tha Dealbhadh Lìn Agus Ux air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Si Me Quiero Tha Dealbhadh Lìn Agus Ux na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Si Me Quiero Tha Dealbhadh Lìn Agus Ux na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The website Si, Me Quiero, it is a space created to love oneself. This is a safe space where to be oneself. A trial-free website where we practice Zero Requirement and love for oneself. The web is an accompaniment, and it simply leads to an approach. The colors are neutral contrasted with the red that calls for certain actions. The design is simple for you to travel through the sections cleanly and is accompanied by a deck of cards that when you click gives us a message to encourage us.
Dimensions & Packaging
The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.
Tags
Responsive, website, design, responsive, Digital Transformation, Content, social change, Strategy,User Interface Design
Production Technology
Understand, design, evaluate and execute. The solution evolved through concepts, rapid prototypes, user evaluations and execution.There is a lot of research done on this application before the design process. Adobe XD, Illustrator and Photoshop are used to create the actual design and designs. In addition, the team conducted an in-depth analysis and investigation of data to ensure that the design focuses on the user.
Design Challenge
The main obstacle was to overcome the mental and social barriers of the project, since it can be linked to feminism and is not what was wanted. Presenting it as something external to a social movement but as an aid that transforms people's lives was the most difficult.
Research
The process began in the first searches of references of external sites and brand reference. Then we researched more about the user and their goals, made character files, scenarios and information architecture. From this, wire schemes were created that were later transformed into visual materials in Adobe XD and Photoshop.
Inspiration
The client wanted it to be simple and clean, so since the use of color was a two-tone range the inspiration came from the constructivist design, its way of placing texts and the use of square shapes in space.
Project Duration
The project started at the end of Octiber 2019 in Bilbao and finsihed at the end of February 2020.
Operation Flow
Upon landing on the promotion website, visitors are greeted with an image of a woman hugging a heart. The website uses the artistic use of white and gray interspersed with red pieces and solvents to embody the idea of spiritual and peaceful introspection. Visitors can find useful project information on this functional but elegant website. The deck of cards with self-help messages are an interesting point of the web.
Team Members
UX / UI Designer: Ana Ramirez
Layout: Marta Liarte
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