Aesthetics and Chinese Dealbhadh Postair by Chia-Hui Lien

Aesthetics and Chinese Dealbhadh Postair by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Aesthetics and Chinese Dealbhadh Postair

by Chia-Hui Lien

Client: Chia-Hui Lien

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About Aesthetics and Chinese Dealbhadh Postair

Is e sreath de phostairean a th' ann an Aesthetics and Chinese a tha stèidhichte air dealbhadh charactaran Sìneach. Thathar a' togail structar gach caractair bho na strócan radaigeach aige, a tha air an taisbeanadh ann an rèiteachaidhean cuairteachaidh is ceumnach. Bidh an sreath a' tionndadh teacsa sgrìobhte gu samhlaidhean lèirsinneach agus a' cleachdadh dealbhadh cruth-clò mar sheòrsa ùr-nòsach de dh'fhèin-nochdadh. Chaidh postairean, cairtean cuiridh agus leabhar a chlò-bhualadh gus cruthan nan caractaran a chomharrachadh. Tha na postairean 70 ceudameatair air 100 ceudameatair a mheud. Tha an obair a' taisbeanadh cànan is caractaran Sìneach mar mhaoin chultarach mhaireannach de chultar an Ear.

The Recognition

About the Duais Umha A' Design Award

Tha Aesthetics and Chinese Dealbhadh Postair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Aesthetics and Chinese Dealbhadh Postair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Aesthetics and Chinese Dealbhadh Postair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN