Huade Tha Dearbh-Aithne Lèirsinneach Baile by Fu Yong

Huade Tha Dearbh-Aithne Lèirsinneach Baile by Fu Yong is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2020

Huade Tha Dearbh-Aithne Lèirsinneach Baile

by Fu Yong

Client: Huade

Duais Iarainn A' Design Award Winner in Grafaig Category

11,681

Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Tha Dearbh-Aithne Lèirsinneach Baile

Bha Huade uaireigin na ionad armachd cudromach airson a bhith a ’dìon crìochan a tuath Shìona. Faodaidh goireasan armachd trèigte eòlas armailteach agus turasachd a leasachadh, agus leasachadh eaconamach bailteil a stiùireadh. Tha an dealbhadh air a bhrosnachadh le putan, tha na stadan agus na samhlaidhean tòiseachaidh ann am putan a ’ciallachadh gun cuir sin stad air obair thrang, agus gun tòisich thu air turas Huade. Is e am measgachadh de shamhla stad is tòiseachadh agus am pentagram an Abb Beurla. HD de Huade. Tha an rionnag còig biorach mar phàirt de bhratach an airm agus epaulet. Bidh cuimhne aig Huade gu bràth agus bheir e ùmhlachd dha na gaisgich a dhìon an dùthaich aig àm a ’chogaidh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Huade Tha Dearbh-Aithne Lèirsinneach Baile air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Huade Tha Dearbh-Aithne Lèirsinneach Baile na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Huade Tha Dearbh-Aithne Lèirsinneach Baile airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.