Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh by Xulei Li

Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh by Xulei Li is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh

by Xulei Li

Duais Umha A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh

Teacsa an Leabhair: 'S e Ag Èisteachd ri Trìd-shoillearachd an aithne lèirsinneach airson taisbeanadh ealain fuaime a thug seachad 44 obair claisneachd is lèirsinneach. Tha an dealbhadh stèidhichte air tonnan cruinn a tha a' riochdachadh stòran fuaime. Bidh na tonnan ag atharrachadh ann an ceàrn, lùbadh agus dath. Tha na tiotalan clò-bhuailte le sròl-scrion air PVC follaiseach ann an griod dotagan ceumnaichte, fhad 's a tha na tonnan clò-bhuailte air pàipear cotain le teicneòlas Risograph. Bidh an dà bhreath a' co-mheasgachadh gu aon ìomhaigh, agus a' tionndadh na duilleige clò-bhuailte a' nochdadh nan tonnan. Tha an coltas follaiseach a' nochdadh nam pàirtean-stuthan a chleachdadh anns na h-obraichean ealain agus nàdar diombuan an fhuaim.

The Recognition

About the Duais Umha A' Design Award

Tha Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Listening to Transparency Prìomh Fheart: Aithne Lèirsinneach Taisbeanaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.