BlackDrop Tha Dearbh-Aithne Branda by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2020

BlackDrop Tha Dearbh-Aithne Branda

by Aleks Brand

Client: Aleks Brand

Duais Airgid A' Design Award Winner in Grafaig Category

70,891

Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Tha Dearbh-Aithne Branda

Is e Pròiseact Ro-innleachd Brand agus Dearbh-aithne pearsanta a tha seo. Is e sreath de stòran agus branda a th ’ann am BlackDrop a bhios a’ reic agus a ’sgaoileadh cofaidh. Tha BlackDrop na phròiseact pearsanta a chaidh a leasachadh an toiseach gus tòna agus stiùireadh cruthachail a shuidheachadh airson gnìomhachas cruthachail pearsanta neo-cheangailte. Chaidh an Dearbh-aithne Brand seo a chruthachadh airson adhbhar Aleks a shuidheachadh mar chomhairliche branda earbsach anns a ’choimhearsnachd tòiseachaidh. Tha BlackDrop a ’seasamh airson branda tòiseachaidh slaodach, co-aimsireil, follaiseach a tha ag amas air a bhith na bhrand gun ùine, aithnichte, air thoiseach air gnìomhachas.

The Recognition

About the Duais Airgid A' Design Award

Tha BlackDrop Tha Dearbh-Aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi BlackDrop Tha Dearbh-Aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha BlackDrop Tha Dearbh-Aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand