Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
AirgeadGrafaig· 2021
Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach
Client: Gerhard Wolff – Wolffstrunk
Duais Airgid A' Design Award Winner in Grafaig Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach
Is éard atá i Wolffstrunk aitheantas corparáideach a cruthaíodh do bhranda schnapps torthaí agus licéir torthaí a tháirgtear i ndriogaire príobháideach. Is iad an laghdú grafach agus an chruinneas tréithe an aitheantais amhairc. Feidhmíonn fíor shimplithe de mhac tíre mar mharc dearaidh chóras dearaidh corparáidigh, agus cuirtear cruth stílithe braoin leis an bhfíor. Tugann ceann inbhogtha carachtar greannmhar don mharc agus ceadaíonn sé leagan amach dinimiciúil. Cuimsíonn an córas marc ilchodach, doiciméid ghnó, lipéid bhuidéal, póstaeir, cártaí poist, leabhar branda agus beochan ghairid suímh ghréasáin.
The Recognition
About the Duais Airgid A' Design Award
Tha Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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