Woonwaard Dearbh-aithne Chorporra by Ruud Winder - Rebrandt

Woonwaard Dearbh-aithne Chorporra by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

ÒrGrafaig· 2021

Woonwaard Dearbh-aithne Chorporra

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Duais Òir A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Dearbh-aithne Chorporra

'S e dearbh-aithne chorporra a th' ann an Woonwaard a chaidh a chruthachadh airson aon de na comainn taigheadais as motha san Òlaind. Tha an dearbh-aithne ùr-nodha ach fhathast dùrachdach, agus tha i a' cur an cèill ciùineas agus sìtheileachd. Tha an dealbhadh a' riochdachadh iomadachd nan luchd-gabhail agus na taobhan dearbhach a bhuineas ri màladh. Gheibh gach cleachdadh seata sònraichte de chearcallan, air a thoirt bho dhealbhadh bunaiteach de chòrr is 250 cearcall ann an co-chruthan agus dathan eadar-dhealaichte. Bidh na meadhanan clò-bhuailte a' cleachdadh pàipear le teisteanas FSC le sia dathan Pantone a bharrachd air dubh. Bidh cleachdaidhean didseatach a' lùghdachadh cleachdadh pàipeir.

The Recognition

About the Duais Òir A' Design Award

Tha Woonwaard Dearbh-aithne Chorporra air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Woonwaard Dearbh-aithne Chorporra na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Woonwaard Dearbh-aithne Chorporra a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®