Yoonly Dearbh-aithne Amhairc by Fanny De Bray

Yoonly Dearbh-aithne Amhairc by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2021

Yoonly Dearbh-aithne Amhairc

by Fanny De Bray

Client: Made for you

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About Yoonly Dearbh-aithne Amhairc

Is dearbh-aithne amhairc í Yoonly a dearadh do bhranda taistil a thairgeann eispéiris do thaistealaithe óga. Tá an litir Y comhcheangailte le biorán mapa, ag cruthú cnaipe air agus as a thacaíonn leis an teachtaireacht bhunúsach, cas air an saol. Tá cruth na neamhchríochnachta ar an dá litir O, ag cur in iúl cuimhní a mhaireann ar feadh an tsaoil. Casann bun gach litreach ar dheis, ag tabhairt cuma dhinimiciúil agus uigeach don lógó. Cuireann an uaine lacha an fharraige agus an spéir i gcuimhne, agus cuireann an t-oráiste teas an duine agus solas na gréine i gcuimhne. Tá an dearbh-aithne curtha in oiriúint do na meáin dhigiteacha agus chlóite araon.

The Recognition

About the Duais Umha A' Design Award

Tha Yoonly Dearbh-aithne Amhairc air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yoonly Dearbh-aithne Amhairc na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yoonly Dearbh-aithne Amhairc a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you