Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach by Fanny De Bray

Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2021

Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach

by Fanny De Bray

Client: Made for you

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach

Teacsa Leabhair: Tha HMP na ìomhaigh lèirsinneach a chaidh a chruthachadh airson buidheann innleadaireachd meacanaigeach. Tha an suaicheantas a' comharrachadh neart na companaidh agus a' soilleireachadh a conaltraidh. Tha na litrichean air an cruthachadh san aon dòigh 's a bhios a' bhuidheann gan stampadh air na pìosan aca. Tha sgeidsichean agus sgeamaichean teicnigeach sa chùl-raon a' cur an cèill an taic chruinneil a tha HMP a' toirt seachad. Tha gach raon eòlais air a chomharrachadh le dealbh-ìomhaigh agus dath sònraichte, a chaidh a thaghadh còmhla ris an neach-dèilig gus na diofar sheirbheisean a mhìneachadh. Tha an ìomhaigh air a h-atharrachadh airson meadhanan digiteach agus clò-bhuailte, a' gabhail a-steach cairtean gnothachais, pàipear-litreach agus pasgain.

The Recognition

About the Duais Iarainn A' Design Award

Tha Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Hmp Feall-fheum Bunaiteach: Ìomhaigh Lèirsinneach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez