Dreamquark Príomh-Fheidhm Chorporra by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
UmhaGrafaig· 2021
Dreamquark Príomh-Fheidhm Chorporra
Client: Made For You
Duais Umha A' Design Award Winner in Grafaig Category
Verified Award Winner
Verify Award Status for #109858The Design
About Dreamquark Príomh-Fheidhm Chorporra
Is bileag reachdach léirsithe í Dreamquark a cruthaíodh do chuideachta teicneolaíochta. Tá an bhileog 210 faoi 297 milliméadar ar mhéid agus míníonn sí luach breise na cuideachta ar bhealach soiléir. Tá an stíl ghrafach spreagtha ag an lógó atá ann cheana féin agus tá sí spraíúil gan a bheith ró-mhinimileach. Léiríonn léaráidí agus grabanna scáileáin éascaíocht úsáide Brain, réiteach intleachta saorga. Léiríonn an bhileog freisin saineolas teicniúil fhoirne na cuideachta. Is é an aidhm ná tuiscint níos fearr a thabhairt ar ghníomhaíochtaí na cuideachta.
The Recognition
About the Duais Umha A' Design Award
Tha Dreamquark Príomh-Fheidhm Chorporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Dreamquark Príomh-Fheidhm Chorporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Dreamquark Príomh-Fheidhm Chorporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
- Dimensions & Packaging
- Brochure: 210 mm x 297 mm
- Tags
- fun, illustration, graphic design, startup, brochure
- Production Technology
- Brochure
- Design Challenge
- Give a better understanding of company activities.
- Research
- Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction) - Inspiration
- The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
- Project Duration
- The project started in March 2020 in Torino and finished in June 2020.
- Operation Flow
- As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme - Image Credits
- Illustrator: Anna Cesa
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