Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda le EUCA Culture and Communications Co. Ltd.

Tha Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda le EUCA Culture and Communications Co. Ltd. na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2021

Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda

le EUCA Culture and Communications Co. Ltd.

Neach-ceannach: Jiangmen culture, tourism, radio, television and Sports Bureau

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #109973

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda

Is e Cultar agus Turasachd Jiangmen suaicheantas agus aithne bhranda a chruthaíodh do earnáil an chultúir agus na turasachta i Jiangmen, cathair i gCúige Guangdong i ndeisceart na Síne. Tá inspioráid don suaicheantas bunaithe ar an gcarachtar traidisiúnta Síneach Men, a chiallaíonn geata, agus ar struchtúr na háirse cuimhneacháin. Tá eilimintí a tarraingíodh ó dhreach na cathrach, ón ailtireacht, ón oidhreacht chultúrtha, ón tírdhreach agus ó phlandaí Jiangmen comhcheangailte laistigh de chruth an gheata. Tugann an t-ór matáilte le fios go bhfuil an chathair saibhir ach dea-mhúinte ag an am céanna. Forbraíodh treoirlínte aithne bhranda chun feidhmiú comhsheasmhach a thacú.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Jiangmen Culture and Tourism Suaicheantas agus Aithne Bhranda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tagaichean: Branding, City, Culture and tourism, Logo design, Visual system
Dùbhlan Dealbhaidh: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Rannsachadh: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Brosnachadh: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Faid a' Phròiseict: June 2019 – April 2020, Shanghai, China
Sruth Obrachaidh: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Buill na Sgioba: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Creideasan Dhealbhan: Ellain Li, Grace Xu， Di Tang