Hiroshima Terrace Fèin-aithne Chorporra by Shinji Arashigawa

Hiroshima Terrace Fèin-aithne Chorporra by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2021

Hiroshima Terrace Fèin-aithne Chorporra

by Shinji Arashigawa

Client: Storm Graphics

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Hiroshima Terrace Fèin-aithne Chorporra

Tha an Hiroshima Terrace a' cur an cèill a fhèin-aithne tro phàtran daoimein glan. Air a bhrosnachadh le dualchas Hiroshima mar 'bhaile an uisge' agus uair 'baile a' charbhanaich,' tha an dealbhadh a' cothlamadh cruth maiseach a' charbhanaich Iapanaich le dathan samhlachail Mitsubishi—a' co-aonadh àite is brannd ann an aon sealladh co-sheirmeach.

The Recognition

About the Duais Umha A' Design Award

Tha Hiroshima Terrace Fèin-aithne Chorporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hiroshima Terrace Fèin-aithne Chorporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hiroshima Terrace Fèin-aithne Chorporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Dimensions & Packaging: Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Tags: Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Production Technology: The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Design Challenge: the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Research: This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiration: This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Project Duration: The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Operation Flow: This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Team Members: Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma