Mastermentors Làrach-lìn by Rounak Bose is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

IarannLìon· 2021

Mastermentors Làrach-lìn

by Rounak Bose

Client: Mastermentors

Duais Iarainn A' Design Award Winner in Lìon Category

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Colors

The Design

About Mastermentors Làrach-lìn

Is e làrach-lìn teagaisg is ionnsachaidh air loidhne a th' ann am Mastermentors a tha a' ceangal oileanaich ri proifeiseantaich ionadail tàlantach. Bidh an t-ùrlar a' toirt an aon aire don eòlas mentor agus don eòlas oileanaich. Faodaidh luchd-tadhail sùil a thoirt air na cùrsaichean as fheàrr, pròifilean mentor agus artaigilean bloga a tha a' mìneachadh gach raon eòlais. Tha an co-dhealbhachd freagarrach, mar sin bidh an structar fhathast soilleir agus eagraichte air meud sgrion sam bith. Chaidh an làrach a thogail mar thagradh-lìn adhartach, agus chaidh an dealbhadh a leasachadh tro iomadh ath-dhèanamh gus cothromachadh a dhèanamh eadar cleachdadh sìmplidh agus coltas snasail.

The Recognition

About the Duais Iarainn A' Design Award

Tha Mastermentors Làrach-lìn air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mastermentors Làrach-lìn na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mastermentors Làrach-lìn airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensions & Packaging: Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Tags: mastermentors, website, design, ui design, visual design, web design
Production Technology: Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Design Challenge: The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Research: The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiration: The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Project Duration: The project started in November 2019 and finished in February 2020, in Kolkata, India.
Operation Flow: The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Team Members: Rounak Bose
Image Credits: Images belong to Rounak Bose