Blueocean Làrach-lìn by Sixty Two is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

UmhaLìon· 2021

Blueocean Làrach-lìn

by Sixty Two

Client: Blueocean

Duais Umha A' Design Award Winner in Lìon Category

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Colors

The Design

About Blueocean Làrach-lìn

Is e làrach-lìn iom-fhreagarrach a th' ann am Blueocean a bheir do luchd-seilbh branda agus luchd-margaidheachd cothrom ruigsinneach air dàta margaidh. Tha an àrd-ùrlar a' tabhann measaidhean pearsantachd branda, sgrùdaidhean susbaint, mion-sgrùdadh coimeas an aghaidh farpaiseach agus molaidhean practaigeach. Bidh lèirsinneachadh dàta soilleir a' tionndadh mòr-thomhasan de fhiosrachadh margaidh gu bhith nan lèirsinnean a chuidicheas ro-innleachd gnìomhachais. Bidh measadh goirid an-asgaidh a' treòrachadh chleachdaichean chun làn-mheasaidh, rud a chumas am pròiseas sìmplidh. Bidh an cruth-dhealbhadh glan is proifeiseanta ag obair air coimpiutairean-uchd, tablaidean agus fònaichean-sgrìona.

The Recognition

About the Duais Umha A' Design Award

Tha Blueocean Làrach-lìn air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Blueocean Làrach-lìn na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Blueocean Làrach-lìn a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean