New HQ New Rules Córas Comharthaíochta by Hd Communication Kft.

New HQ New Rules Córas Comharthaíochta by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2021

New HQ New Rules Córas Comharthaíochta

by Hd Communication Kft.

Client: Magyar Telekom

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Córas Comharthaíochta

Is córas comharthaíochta é New HQ New Rules a cruthaíodh do cheanncheathrú nua Magyar Telekom. Cuireann an chomharthaíocht sraith rialacha i láthair maidir le hiompar san oifig. Tá an dearadh glan ach spraíúil, sa chaoi go mbraitheann na rialacha fáilteach seachas ceannasach. Léiríonn na léaráidí cásanna laethúla oifige le greann agus le teagmháil dhaonna. Cuireann an stíl analógach i gcodarsnacht le méid agus le carachtar nua-aimseartha an fhoirgnimh. Is é an aidhm ná freagairt mhothúchánach láithreach a chruthú agus daoine a spreagadh chun na rialacha a leanúint le miongháire.

The Recognition

About the Duais Airgid A' Design Award

Tha New HQ New Rules Córas Comharthaíochta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi New HQ New Rules Córas Comharthaíochta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha New HQ New Rules Córas Comharthaíochta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release