The Cairo Citadel Prìomh Fheart Corporra le Rana Galal

Tha The Cairo Citadel Prìomh Fheart Corporra le Rana Galal na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

The Cairo Citadel Prìomh Fheart Corporra

le Rana Galal

Neach-ceannach: Rana Galal

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

9,140

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #113295

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Cairo Citadel Prìomh Fheart Corporra

Is e Caisteal Cairo aithne chorporra a chaidh a chruthachadh airson làrach eachdraidheil san Èiphit. Tha an aithne air a togail air cuspair a' chontrais, air a nochdadh anns an t-slogan City of Contrast. Is e dubh is geal na prìomh dhathan, agus tha dath dàrnach a' toirt iomradh air tachartas eachdraidheil a thachair taobh a-staigh a' chaisteil. Tha an suaicheantas dà-chànanach air a shuidheachadh ann an cruth bloca a ghabhas roinn na dhà cheart-cheàrnach a tha suidhichte mu choinneamh a chèile, a' moladh atharrachadh cultarail. Chaidh Helvetica Neue a thaghadh mar am prìomh chlò-sheòrsa air sgàth nan cruthan geoimeatrach shìmplidh aige. Chaidh siostam sanasachd a leasachadh às dèidh sin leis an aon bhun-bheachd.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha The Cairo Citadel Prìomh Fheart Corporra air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi The Cairo Citadel Prìomh Fheart Corporra na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air The Cairo Citadel Prìomh Fheart Corporra airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Tomhasan & Pacadh: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tagaichean: Logo, Branding, Signage system, Typography, Visual Identity
Teicneòlas Cinneasachaidh: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Dùbhlan Dealbhaidh: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Rannsachadh: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Brosnachadh: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Faid a' Phròiseict: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Sruth Obrachaidh: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Peutantan: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Buill na Sgioba: none.