Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe le Akbank T.A.S

Tha Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe le Akbank T.A.S na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche.

AirgeadEadar-aghaidh· 2021

Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe

le Akbank T.A.S

Neach-ceannach: Akbank

Buannaiche Duais Airgid A' Design Award ann an Roinn Eadar-aghaidh

42,235

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #114208

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe

Is comhéadan gréasánbhunaithe é Akbank ATM atá deartha do mheaisíní bheairice uathoibrithe. Taispeántar an comhéadan ar scáileáin de 1024 faoi 768 picteilín agus tacaíonn sé le roinnt teangacha, lena n-áirítear Béarla, Gearmáinis, Rúisis agus Fraincis. Cuireann painéal pearsantaithe ábhar i láthair bunaithe ar phatrúin iompraíochta úsáideoirí agus ar mhúnlaí cinnteoireachta airgeadais. Cabhraíonn leagan amach simplí agus faisnéis shoiléir le húsáideoirí gach céim a leanúint. Baineann an cur chuige cosúil le fón póca úsáid as idirghníomhaíochtaí ar a bhfuil aithne mhaith ag daoine, agus tógann an gnáthbheart timpeall deich soicind níos lú ná mar a thóg roimhe seo.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Akbank ATM Comhéadan Meaisín Bheairic Uathoibrithe na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Tomhasan & Pacadh: 1024px X 768px screens within an Automated-Teller-Machine device
Tagaichean: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teicneòlas Cinneasachaidh: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Dùbhlan Dealbhaidh: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Rannsachadh: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Brosnachadh: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Faid a' Phròiseict: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Sruth Obrachaidh: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Peutantan: Copyrights belong to Akbank T.A.Ş, 2020.
Buill na Sgioba: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Creideasan Dhealbhan: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020