Action Means Everything ' Ann Am Postair Iomairt by Hsiao-Wen Hu

Action Means Everything ' Ann Am Postair Iomairt by Hsiao-Wen Hu is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2021

Action Means Everything ' Ann Am Postair Iomairt

by Hsiao-Wen Hu

Client: Hsiao-Wen Hu

Duais Airgid A' Design Award Winner in Grafaig Category

39,800

Verified Award Winner

Verify Award Status for #114235

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Action Means Everything ' Ann Am Postair Iomairt

Tha am moladh iomairt seo a’ tagradh cho cudromach sa tha gnìomhan thairis air geallaidhean falamh, ag amas air toirt air daoine mothachadh a thoirt air na h-atharrachaidhean agus cumhachd a thig bho chom-pàirteachadh gnìomhach. Is e pròiseact fèin-thòiseachaidh a th’ ann a tha mar chuimhneachan pearsanta an dealbhaiche air cho cudromach sa tha e gnìomh a dhèanamh, a bharrachd air freagairt don ghluasad sòisealta aig an àm.

The Recognition

About the Duais Airgid A' Design Award

Tha Action Means Everything ' Ann Am Postair Iomairt air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Action Means Everything ' Ann Am Postair Iomairt na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Action Means Everything ' Ann Am Postair Iomairt na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Dimensions & Packaging: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tags: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Production Technology: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Design Challenge: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiration: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Operation Flow: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Read the Press Release