RYC Brand Identity Prìomh Fheum: Dearbh-aithne Bhrannd by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2021

RYC Brand Identity Prìomh Fheum: Dearbh-aithne Bhrannd

by Fengnan Lin

Client: Ryc

Duais Umha A' Design Award Winner in Grafaig Category

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Faigh a-mach A-nis Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Prìomh Fheum: Dearbh-aithne Bhrannd

Teacsa an Leabhair: Is e Dearbh-aithne Bhrannd RYC dearbh-aithne lèirsinneach corporra a chaidh a chruthachadh airson companaidh e-mhalairt stèidhichte ann an Guangzhou, Sìona. Tha an suaicheantas air a chruthachadh bho thrì comharran puingeachaidh: clisgphuing airson eòlas, cromag airson buanseasmhachd, agus stad-làn airson foirfeachd agus airson tòiseachadh às ùr. Tha an litir R agus cumadh cairt-cheannach air an cothlamadh leis na comharran puingeachaidh gus an gnìomhachas a nochdadh. Thathas a' cleachdadh puingeachaidh mar chànan cumanta thar dhùthchannan. Tha an dearbh-aithne air a chur an sàs air cairtean-gnìomhachais, suaicheantasan, leabhraichean-nòtaichean, pacaidean tiodhlacan agus màileidean canabhais, a' cleachdadh còmhdach airgid-fhòile agus clò-bhualadh scrion.

The Recognition

About the Duais Umha A' Design Award

Tha RYC Brand Identity Prìomh Fheum: Dearbh-aithne Bhrannd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi RYC Brand Identity Prìomh Fheum: Dearbh-aithne Bhrannd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh RYC Brand Identity Prìomh Fheum: Dearbh-aithne Bhrannd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.