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C-MAX Branding Identity Aithne Branda by Fengnan Lin

C-MAX Branding Identity Aithne Branda by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.


UmhaGrafaig· 2021

C-MAX Branding Identity Aithne Branda

by Fengnan Lin

Client: C-Max

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #114759

Colors

The Design

About C-MAX Branding Identity Aithne Branda

Is clár ionannais amhairc é Aithne Branda C-MAX a cruthaíodh do chuideachta teicneolaíochta atá ag obair i réimse an ríomhaireachta néil agus na sonraí móra. Ceanglaíonn an lógó na litreacha CMAX le siombailí cóid choitianta, lena n-áirítear lúibíní uilleacha, dais agus saighead, a sheasann don áireamh agus do ghluaiseacht ordaithe na sonraí. Léiríonn an dath dubh cruinneas, agus tugann na grafaicí cúnta ildaite le fios go bhfuil domhan geal á thógáil leis an teicneolaíocht. Cuirtear an ionannas i bhfeidhm ar chártaí gnó, cártaí oibre, leabhair nótaí agus málaí canbháis, ag baint úsáide as clódóireacht ceithre dhath agus glónraí UV.

The Recognition

About the Duais Umha A' Design Award

Tha C-MAX Branding Identity Aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi C-MAX Branding Identity Aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh C-MAX Branding Identity Aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging
Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags
Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology
Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge
Looking for representative symbols and languages of computing classes.
Research
Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration
People's impression of programmers remains in residence,rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration
Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow
Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents
Copyrights belong to Fengnan Lin, 2020.
Team Members
Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits
Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.

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