Meet Rebrand Branndadh le Mengchao Wu, Hao Li and Sijia Zhang

Tha Meet Rebrand Branndadh le Mengchao Wu, Hao Li and Sijia Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Meet Rebrand Branndadh

le Mengchao Wu, Hao Li and Sijia Zhang

Neach-ceannach: Meet

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

40,607

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #115712

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Meet Rebrand Branndadh

Tha Meet na thaigh-bìdh barbecue à Korea a tha ag amas air daoine òga. Is e obair neach-dèiligidh airson Mengchao, Hao agus Sijia stiùireadh ealain agus dearbh-aithne lèirsinneach a chruthachadh gus ìomhaigh beòthail a’ bhrand a chuir an cèill agus na diofar fheòil adhartachadh. Tha cumaidhean feòil air a’ chliath gu nàdarrach a’ nochdadh geoimeatraidh. Bidh am beachd seo gan toirt gu clach-mhìle a 'bhun-bheachd, a' ceangal diofar fheòil, biadh mara agus glasraich le geoimeatraidh sònraichte. Bidh measgachadh de chumaidhean agus phàtranan eadar-dhealaichte a’ toirt sealladh deireannach spòrsail is teth dha na geoimeatraidh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Meet Rebrand Branndadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Meet Rebrand Branndadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Meet Rebrand Branndadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Tomhasan & Pacadh: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tagaichean: Branding, Graphic Design, Visual Identity, BBQ, Food
Teicneòlas Cinneasachaidh: Adobe suite, Video Production, Printing, Package Design
Dùbhlan Dealbhaidh: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Rannsachadh: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Brosnachadh: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Faid a' Phròiseict: 3 mouths
Executed in NYC and shanghai
Sruth Obrachaidh: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Buill na Sgioba: Mengchao Wu
Hao Li
Sijia Zhang
Creideasan Dhealbhan: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li